What is it that attracts collectors to the White Label Promo? The promo is even earlier than the coveted first press. An advanced, demonstration copy sent out in anticipation of the record’s release. To create some buzz or drum up a few nice reviews. Some say they sound better. Pressed with extra care so the record sounds its best when it hits the air waves or the reviewer’s hi-fi. Maybe it’s the label itself? Something different from the normal pressing. Some labels have cooler promo variations than others. Columbia’s red and white variation is particularly striking.
This copy came from a large collection we bought a few years back. We thought we had unpacked all the records from the buy but apparently there was one box we missed, which happened to be comprised entirely of Monk and Mingus – the “M” section of the collection. Turns out there were two copies of Ah Um: one first press, one promo. Both Six-Eye labels. Both unplayed. Crazy to think that these were so well preserved after close to 60 years.
Recorded in 1959, this Mingus title is one of the most popular jazz records in our shop, next to Miles Davis’ Kind of Blue. Not a surprise given that this record was also ahead of its time, merging hard bop and big band in a unique way. And just like that other jazz classic, this has experienced different presses, even absurd ones like a 4 LP single sided, 45 rpm press. A necessary addition to any jazz collection on any format.