This is the first time we’ve had this format in our shop. A two-track 4 inch flexi disc inside a printed paper sleeve. Philco, a subsidiary of the Ford Motor Company, released these little hip pocket records between 1967 and 1969. They advertised them as the first truly portable record. Since you could easily slide it in your hip pocket.
The catalogue consists mainly of pop tunes, given that it was a sort of novelty item. There are, however, a few soul gems. These retailed for 69 cents. At the time, prices of 45s were probably a lot cheaper and you could surely get a lot more plays out of those. Still pretty cool nonetheless.